Advertising and promotion in Coca-Cola The WritePass Journal

Advertising and promotion in Coca-Cola Introduction Advertising and promotion in Coca-Cola IntroductionTask 1 Q1. Explain the communication process that applies to advertising and promotion (P1)Q2. Explain the organization of the advertising and promotions industry in the UK (P2)Q3. Explain what problems advertising companies are facing currently and how they can solve them (M1)Q4. Explain the role of advertising in an integrated promotional strategy for Coca-Cola Enterprise Ltd (P5).Q5. Explain branding and how it is used to strengthen a company like Coca-Cola (P6).Q6. Demonstrate your creative thinking regarding Coca-Cola branding and its popularity in the UK market (D3).Task 2Q7. Asses how promotion is regulated in the UK (P3)Q8. Examine current trends in advertising and promotion among soft drink advertisers in the UK and explain the impact of ICT on advertising and promotion industries (P4)Q9. Review the creative aspect of Coca-Cola advertisement (P7)Q10. Use critical reflection to evaluate your work, justify your findings and make valid conclusions (D1).Q11. Examine ways of working with advertising agencies (P8)Q12. Communicate with any advertising agencies and present your findings (that you have learnt for Q11) in a suitable format (M3).  Ã‚   Task 3 Q13. Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for Coca-Cola Enterprise Ltd or any business in the UK (P9).Q14. Select and/or design appropriate methods/techniques for the Coca-Cola Enterprise to boost their sales and meet strategic targets by 2012 (M2).Q15. Evaluate other techniques used in below-the-line promotion for Coca-Cola Enterprise L td or any other business in the UK (P10).Q16. As a senior manager of Coca-Cola Enterprise Ltd. how would you carry out responsibilities for managing and organizing advertising and promotion activities to meet its strategic target (D2)?Task 4 Q17. Follow an appropriate process for the formulation of a budget for an integrated promotional strategy (P11).Q18. Carry out the development of a promotional plan for Coca-Cola Enterprise Ltd. or any business in the UK (P12).Q19. Plan the integration of promotional techniques into the promotional strategy for Coca-Cola Enterprise Ltd. or any business in the UK (P13).Q20. Use appropriate technique for measuring campaign effectiveness (P14).References:Related Introduction Task 1 Q1. Explain the communication process that applies to advertising and promotion (P1) Advertising and promotion are an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The ability of advertising and other promotional programmers are makes the target audience at the marketing level. Its makes the organization feedback to the market situation of goods and products which are newly come to the competitive market Advertising is the structured and composed, nonperson communication of information. It is usually paid for and usually persuasive, about products, services, or ideas. There are four important dimensions of advertising (communication, marketing, economic, and social) creates a clear concept about what advertising is and how it has evolved. The promotion is the process of commodities at newly introduce to the market, it also offer coupons, free samples, contests, or rebates on the purchase price. By offering added value, promotion accelerates sales. So it is a very effective tool for the new product at the market. It is often used in conjunction with advertising- to promote the promotion. The promotional planner should recognize the different effects various types of advertising messages might have on consumers and whether they are appropriate for the product or brand. The message is done by the (print, TV, radio, newspaper, direct marketing) and their cost implications might also occur at this process. Q2. Explain the organization of the advertising and promotions industry in the UK (P2) At the UK which of the organization are responsible for the advertising and promotion activities that’s organizations activities are as follows; EFSP The European Federation of Sales Promotion (EFSP) was founded in 1980. It is a forum for countries across Europe to meet, exchange ideas and work together.   It also enhances the reputation and promotes the highest standards of the Sales Promotion industry in Europe. It maintains two main areas of activity are lobbying and annual awards. EACA The mission of the European Association of Communications Agencies (EACA) is to represent full-service advertising and media agencies and agency associations in Europe.   The aim of EACA is to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy.   It’s also work for encourage close co-operation between agencies, advertisers and media in European advertising bodies. European Federation of Sales Promotion (EFSP) The European Federation of Sales Promotion (EFSP) was founded in 1980, and changed its name to the Promotional Marketing Council of Europe in September 2002 when it became a part of EACA (the European Association of Communication Agencies). This organization deals with the sales Promotion in Europe. Promotional Marketing Council of Europe The PMC is an organization that represents the Sales Promotion industry across Europe including Clients, Agencies and Suppliers. Member countries are France, Spain, Portugal, UK, Germany, Belgium, Netherlands, Italy, Ireland and Austria and the membership of these organizations accounts for an estimated 80 % of the sales promotion business in those countries. Q3. Explain what problems advertising companies are facing currently and how they can solve them (M1) Today’s advertising companies face several problems which are deals with the new business process, adapting to web/interactive marketing, cash flow, the slow economy, shrinking client budgets, finding qualified employees, obtaining larger clients and shrinking profit margins. The main problems are as follows; Complexity for the run new company. Accumulate the budget support for the activities of the company. Complexity for the new promotion and campaign activities. Find the proper employee and to maintain them. Reach to the new clients and accumulate them for the new products. Generate new ideas for the new advertisement of new products. Proper media support for the advertisement and promotion. Q4. Explain the role of advertising in an integrated promotional strategy for Coca-Cola Enterprise Ltd (P5). Advertising really plays a big role in Coca-Colas success. Its advertising has been rather pervasive, as one of Woodruffs stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coca-Cola is now almost everywhere, especially in southern areas of North America, such as Atlanta, where Coca-Cola was born. The most popular words in the world in 20th contrary are: God, she and Coca-Cola. After the highest popularization of word â€Å"OK†, the second one is â€Å"Coca-Cola†. 98% of the people know â€Å"Coca-Cola†.   That’s the result of Coca-Cola spending 6 hundred million dollar on promotions. There are five main ways of promoting the brand Coca-Cola. The first one is traditional advertising, like showing advertisements on TV or posters. The second one is the sponsoring of sport events. The third one is online promotion. The fourth one is selling Coca-Cola’s collections. The fifth one is local promotion held by bottlers or retailers. Although the main advertisements in every country still follow this strategy, especially using the local stars to attract young customers, Coca-cola begun to use computer technology to make cartoon images which matches local culture or just funny. Q5. Explain branding and how it is used to strengthen a company like Coca-Cola (P6). Branding is the building of trust with employees, customers and stakeholders.   In marketing terms, the definition of branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture.   Brands give potential clients a firm idea of what they are buying before they buy it, making the purchasing decision easier.   Customers trust strong brands because they know what to expect. The most important reason is that it can help increase the sales of Coca-Cola. This means that when need to increase prices then the target audience will be accepting of price increase. Branding also encourages confidence and trust in product/service. Brandings introduce new products at the newly face at the market level also its increase the customers attraction for the new products at the market. It should reflect through the use of logo, name stripling brand values. It should clearly communicate with name and/or product or service. The Coca-Cola follows this for its branding such the logo and the color combination of logo. The identity should be applied consistently across all media – for example its color and its positioning on a page or screen should remain familiar across all marketing material. If consider partnering with other companies, ensure that the brand and brand identity reflect theirs and vice versa. Q6. Demonstrate your creative thinking regarding Coca-Cola branding and its popularity in the UK market (D3). Coke’s branding strategies had to go beyond brand positioning and associations. To ensure that customers had formed a harmonious relationship with the brand, the objective of brand resonance had to be achieved. Coca- Cola is a already brand product at the world wide. But for the increase of its popularity at the UK market this company may takes several initiatives for its new advertisement and promotion activities. Coca-Cola needs the new branding approach for the target market, its needs different promotion activities for the all levels of customers. It takes the approach for the all level of market demand for the familiarity of its. For complete this work Coca-Cola needs the price promotion.   Also Coca-Cola needs new steps for the promotion activities at the different level of customers. New campaign programme are set for introduce different flavor of Coca-Col. Task 2 Q7. Asses how promotion is regulated in the UK (P3) The UK marketing industry recognized the need for trust in advertising when it setup the advertising self-regulatory system for non-broadcast advertising in 1961. Since then, the UK’s system of self-regulation has helped to ensure advertising remains responsible: honest advertising helps to keep customers coming back. The 11th edition of the British Code of Advertising and Sales Promotion came into force on 4 March 2003. The purpose of the Code is to maintain, in the best and most flexible way possible, the integrity of marketing communications in the interests of both the consumer and the trade. Advertising in the UK is controlled through a combination of codes of practice and legislation. There are two advertising codes which are created, monitored and revised by two committees. These are the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The CAP Code deals with the non-broadcast advertising, sales promotion and direct marketing. The BCAP deals with the rules for broadcast advertising. These are enforced where necessary by the Advertising Standards Authority (ASA). Since 28 February 2011, Broadcasting regulations rules have been relaxed to allow product placement ie paying to have a product or service included or referred to in selected types of TV broadcasts. This includes: films series made for TV or other audiovisual media services eg video on demand sports programmes light entertainment shows However, product placement isnt allowed for certain types of goods, and its banned completely in all childrens, news, current affairs, consumer affairs and religious programming. Q8. Examine current trends in advertising and promotion among soft drink advertisers in the UK and explain the impact of ICT on advertising and promotion industries (P4) Soft drink is one of the most important product categories in the delivered wholesale and cash and carry markets. It contributes more than  £1billion of sales per year through independent retail, catering and on-premise outlets. It is a category maintaining momentum through creative marketing and promotions, new product developments and fresh packaging formats. The current trends in advertising and promotion activities which are going at the UK market that’s depends on the following reasons; Encourage excessive consumption of food or drink products. Encourage the purchase of food or soft drinks by inappropriately using licensed characters, celebrities or promotional offers in ads intended for children. Encourage the new generation to the soft drink. Promote consumption of different kinds of soft drinks promotional offer. The advertising of different flavor of soft drink at the different level of customers. The ideas of new advertisement programme which takes by the different advertisement companies. The impact of ICT on advertising and promotion are as follows; Now a day’s advertisement is done by the different ICT programmes such as by the broadcast, by internet. But the misuse of this there is several impacts is going on the product advertisement. There are some impact is create for the change of ICT use at the advertisement. For the revulsion of use ICT at the advertisement and promotion activities are create new dimension at this sector. Q9. Review the creative aspect of Coca-Cola advertisement (P7) Coca-Colas promotion has had a significant impact on American advertising and its overall culture. It is even (erroneously) credited with the invention of the US traditional Santa Clause image. Anyway, Coca Cola advertising history demonstrates how the marketing science has been developing over time. Below there is a visual tour into the company print advertising. 1890 Drink Coca Cola Coca-Cola first print ad was published in 1895 featuring a young Bostonian actress named Hilda Clark who was the company spokesperson. Coca-Cola Revives and Sustains It satisfies the thirsty and helps the weary. Take one glass of Coca Cola when weary with shopping. 1950 Be refreshed! Be refreshed! Pause for Coke! Only Coca-Cola gives you the cheerful lift thats bright and lively the cold crisp taste that deeply satisfies! No wonder Coke refreshes you the best! Spending the day on the water? Youll really welcome the cold crisp taste of Coca-Cola that so deeply satisfies the cheerful lift thats bright and lovely. No wonder Coke is the real refreshment anytime anywhere 1960 Things Go Better with Coke The Things Go Better with Coke campaign was adapted to the youth market by using catchy colors and fashionable concepts. 1970 During the mid-1970s, the political uncertainty in the United States determined Coca-Cola advertising campaign. As the nation questioned its direction, Coca-Cola reminded Americans of their countrys positive values in the Look Up, America campaign. 1976 Coke Adds Life In May 1976, The Coca-Cola Company introduced a new campaign, presenting the brand as the soft drink for all occasions. Aimed at the young and young-at-heart, the new campaign, Coke Adds Life to †¦, was designed to show viewers that Coca-Cola added simple enjoyment to life. 1982 Coke is it! In early 1982, Coca-Cola launched a new ad campaign, Coke Is It! The direct, positive statement was meant to appeal to the forthright mood of Americans in the 1980s. Coke Is It! represented the new taste and concept. The public, however, demanded the return of the traditional drink, so the campaign turned out to be fiasco. 1993 Always Coca Cola In 1993, The Coca-Cola Company made a dramatic shift in its advertising by introducing the memorable Always Coca-Cola campaign, by Creative Artists Agency and later Edge Creative. Animated polar bear became one of the most popular symbols of Coca-Cola. 2002 The Coke Side of Life Q10. Use critical reflection to evaluate your work, justify your findings and make valid conclusions (D1). This work is conduct with the advertisement and promotion of the new products which are introduced at the new business world. At this work mainly reflect with the advertisement and promotion activities of the Coca-Cola Company. The major findings of this work are the process and procedure which are takes for the promotion activities by the Coca-Cola. Also at this work discuss about the regulation for the advertising authorities and how these authority evaluate this. There are discussing about the new techniques for the promotion of the new products at the market. However, with the turn of the millennium, while Coke’s international sales were doing well it was facing some new challenges – especially in its largest market of UK. Q11. Examine ways of working with advertising agencies (P8) Companies work hard to ensure they provide premier goods and services to their markets. Small to mid-sized businesses use advertising agencies to help them relay their messages to the public. Though outsourcing means using the services of a separate entity, it is important to foster good relations with them so the relationship becomes mutually beneficial. Be flexible Know where you want to be, but be flexible in getting there. Remember why you sought the help of an advertising agency in the first place. Don’t assume you have all the answers. It’s technical There is a science behind advertising. How colors collaborate, words work with pictures, etc. contributes to the effectiveness of advertising. Understand you may desire a certain look, but advertising agencies hold the expertise; they know how best to advertise for your company. Have one liaison You may be accustomed to discussing business matters with several people or a board. When it comes to advertising, people host different opinions making it difficult to arrive at a final decision. Advertising agencies recommend appointing one person to work with them directly. This eliminates conflicting views that discourage agencies from working with you further. Know your customers Successful businesses sometimes assume they know their customers because their products/services sell very well. This is a common mistake. Advertising agencies may suggest conducting market research to understand how to reach your customers. This will cost more, but will be advantageous to your advertising campaign as a whole. Q12. Communicate with any advertising agencies and present your findings (that you have learnt for Q11) in a suitable format (M3).  Ã‚   Communicate with advertising agencies at first look after the goods and service of the company also know about the process for the advertisement of the product. For the proper communication know about the technical aspects and the product promotion aspects and details description of the market valuation of the product response is needed. When inform about the choice of the customers then the product advertising is done carefully also select the level of the customer who needs the product. At the time of campaigning of product advertisement then choose the location for proper advertisement also needs the proper process for the campaigning of product with the product value description. Task 3 Q13. Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for Coca-Cola Enterprise Ltd or any business in the UK (P9). The terms below the line promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods. Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Below the line advertising typically focuses on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates. Another interesting and very effective BTL is Ssop Intercept. Trained sales personnel, often young women, are deployed at Retail Stores, near the shelves of targeted products. These young women convince customers visiting these shelves about the better aspects of their brand compared with others. This is ideal for new launches as it generates trials, which if successful result in repeat sales. Coca Cola Great Britain (CCGB) is responsible for marketing Coca Cola products within UK. There are over 100 products within UK. One of their responsibilities is developing new brands and extending existing brands. The sustainable growth of the Coca-Cola system depends on the ability to work effectively together through collaboration, mutual support and shared goals. The system strengths lies in coca cola routes-to-market and our ability to help the customers grow their businesses, continually enhancing the value of brands to both customers and consumers. In order to continually grow business of Coca Cola Company needs to be increasingly efficient in use of resources. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in individual products, but also for industrial goods. Q14. Select and/or design appropriate methods/techniques for the Coca-Cola Enterprise to boost their sales and meet strategic targets by 2012 (M2). The integrated management system of the Coca-Cola business for meet the strategies goal for 2012 is- The Coca-Cola Management System (TCCMS) is the new management system for achieve the target by the company. This system aligns with the internationally recognized requirements for quality, environment, health and safety, and food safety. In 2010, the Coca-Cola system will begin to transition to ISO standards for all Management System requirements previously covered by TCCMS. Quality: Coca-Cola management procedures ensure that we maintain high-quality standards. Ten facilities earned TCCMS certification in North America and all of production facilities in Europe are ISO 9001 certified. Environment: All of European production facilities are ISO 14001 certified, and 17 facilities in North America achieved TCCMS certification in 2008. Health and safety: Currently, 18 of European facilities are ISO 18001 certified and 17 facilities in North America are TCCMS certified. Food safety: Six of European production facilities are ISO 22000 certified and plan to certify six more in 2009 also certify 23 U.S. production facilities in 2009. Q15. Evaluate other techniques used in below-the-line promotion for Coca-Cola Enterprise L td or any other business in the UK (P10). The Coca-Cola company is not a new company to achieve the below-the-line promotion which are target by the company. The Coca-Cola Company’s marketing department is accountable for the brand development, maintenance and positioning of all of the Coca-Cola Company’s brands. They focus on all above-the-line marketing and national promotions for trade and end consumers through the appropriate media channels and brand activation. Coca-Cola Company focuses on understanding the market, and is primarily responsible for brand research, consumer research, and pricing studies. By maximizing the potential of brands, developing innovative new brands and introducing Coca-Cola’s international brands into UK, they ensure that our products are the first choice of consumers. Green contest- Coca Cola has launched a green contest that is aimed at promoting environmental sustainability. Coca Cola Wonder of the World Promotion- Allowed consumers to get the opportunity to win a dream vacation to destinations such as Paris, Hollywood, New York, Singapore and Cairo. The promotion sparked an interest within the public who avidly collected their Coca Cola caps. All the promotional tactics of Coca cola aim to shape the culture of the population to think that drinking Coca Cola is the way of life. Q16. As a senior manager of Coca-Cola Enterprise Ltd. how would you carry out responsibilities for managing and organizing advertising and promotion activities to meet its strategic target (D2)? Completing the target of market demand at the Coca-Cola Enterprise Ltd. Takes the following steps for advertising and promotion activities; New campaign activities at the all market level and for all customers. New advertisement takes for the all levels of customers. Takes different types of new variation of product introduce at the market with new advertisement and promotion activities. Regular monitoring the advertisement and promotion activities at the market level. Ensure the customer about the new thematic promotion and products potentialities. Task 4 Q17. Follow an appropriate process for the formulation of a budget for an integrated promotional strategy (P11). The marketing plan then, is a dynamic document which focuses on bringing marketing strategies to life, serving as a roadmap for carrying out marketing activities and implementing marketing strategies. It is a multi-step process, which considers the following: Formulating a strategy of company or division and making sure that appropriate linkages are made between company strategy and marketing activity planning. Analyzing the environment within which you do business to make sure the marketplace, the industry, competitors, and other influences. Carrying out market profiling, enabling you to identify market segment, target customer types, and overall demand. Additionally, analysis of the industry and competitors, coupled with analysis of customer types, enables the creation of demand possibilities and the resulting forecasts. The marketing mix, which considers a combination of activities which come together harmoniously, in bringing the product to market and sustaining it while in the market. Budgeting of marketing programs so that the appropriate sales goals and corporate strategies can be attained. Q18. Carry out the development of a promotional plan for Coca-Cola Enterprise Ltd. or any business in the UK (P12). Sampling-if objective is to trial the product then sampling is an effective sales promotion method. Usually sampling is involved with low value products and products having highly visible features of benefits. Couponing-it is one of the oldest sales promotion strategies and sometimes couponing makes the product problematic by cheapening your brand name. Coupon is mainly used for attracting new customers as well as to increase instant sales with price reduction of a product. Loyalty schemes- It is basically a point based system, where each customer gets some points on each purchase and later he can use these points on buying the same products or other products at a reduced price. To many marketers, loyalty schemes are also known as-frequent purchasing scheme. Packaging- many marketers does no pay much attention to the quality of packaging, because they simply do not understand the psychological and brand image aspects of packaging. An attractive and innovative packaging can work like a salient sales man-packaging does the hooking function to buyers. A well-packaged product carries not only the brand values but also create an emotional link to your prospects. Not that it is only important for packaging to be eye-catching, aesthetic, but it needs to protect the product inside with proper manner. Q19. Plan the integration of promotional techniques into the promotional strategy for Coca-Cola Enterprise Ltd. or any business in the UK (P13). A typical sales promotion budget covers almost 70% of the total consumer sales promotional budget. It is also considered as a brand differentiator by many big players like Coca-Cola. For Coca-cola business experts and academics, sales promotion is regarded as typical marketing techniques that add value to a product in order to achieve specific marketing goals. The primary purpose of promotion strategy is to induce the consumers to make a quick buying-decision in order to create increases sales. Integration of promotion is to offer customers to take chance of winning a prize or offering some extra products with the same price. Sales promotion and marketing are inter-related but not have the similar purpose. The Coca-Cola company takes different promotions activities such as at the world cup football occurring time also at the summer season the takes different promotions activities for achieve the new customers and evaluate their products computations. It is advertising which makes a platform for sales promotion where customers can see the direct added value of buying your product. On the other hand, advertising is an intangible promotion of products to send the marketing message to the customer-base. Q20. Use appropriate technique for measuring campaign effectiveness (P14). It is essential to pretest advertisements to see how effective they actually are in influencing consumers.   An ad may have to be redesigned if it is found not be to be as effective as targeted. Developing an advertising program entails several steps: Identifying the target audience- Market reports can be bought that investigate the media habits of consumers of different products and/or the segments that the firm has chosen to target. Determining appropriate advertising objectives- the objectives might include awareness, trial, repurchase, inducing consumers to switch from another brand, or developing a preference for the brand. Settling on an advertising budget. Designing the advertisements- Numerous media are available for the advertiser to choose from. References: Business Knowledge Center. The Marketing Concept. www.netmba.comAccessed September 2004. Chang, T.L. (1995), â€Å"Formulating adaptation marketing strategies in a global industry†, International Marketing Review International Olympic Committee Organization Facts and Figures. Retrieved on January 13, 2007 Lynch, R (1997), corporate strategy, Pitman Publishing, Great Britain. Ruth, J.A. Simonin, B.L. 2003. Brought to you by brand A and brand B. Journal of Advertising www.coke.com.au/about_advert.asp

Cross Cultural Management Essay Example | Topics and Well Written Essays - 3000 words

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Literature Review Outline on Improving Reading Fluency in Elementary Essay

Literature Review Outline on Improving Reading Fluency in Elementary Students - Essay Example i. Definitions and Benefits of Constant Time Delay – Citation of Reference by Aldemir & Gursel (2014): These are teaching techniques that build reading fluency by increasing word recognition. Teaching utilizes procedures that entail observational learning groups such as pronunciation of letters and spelling lessons. b) Objectives: The ambition of the study was to use a multiple baseline design to evaluate the effects on taped numbers intervention and constant time delay on number identification accuracy among kindergarten students. bb. Criticisms: The absence of response data change during intervention sessions that would aid in designing responsible mechanisms for behavior change. Elements related to peer influence such as group and choral responding were not accounted for in the study. dd. Instruments: Formative evaluation process implanted on time delay procedures involving taped interventions such as sounds, texts, video, and animations. Using multimedia computer program inserted to a 5-second constant time- delay procedure was effective in teaching sight words mm. Criticisms: Students with low mastery levels face a high chance of lagging behind in such procedures and thus would not be favored. In addition, the chorus method does not necessary entail memory retention of words that might affect students negatively. Aldemir, O., & Gursel, O. (2014). The effectiveness of the constant time delay procedure in teaching pre-school academic skills to children with developmental disabilities in a small group teaching arrangement. Educational Sciences: Theory and Practice, 14(2), 733-740. Begeny, J. C., Krouse, H. E., Ross, S. G., & Mitchell, R. C. (2009). Increasing elementary-aged students’ reading fluency with small-group interventions: A comparison of repeated reading, listening passage preview, and listening only strategies. Journal of Behavioral Education, 18(3), 211-228. Begeny, J. C., Daly III, E. J., &

Examining The Yellow Ribbon Project On Offenders Criminology Essay

Examining The Yellow Ribbon Project On Offenders Criminology Essay Help Unlock the Second Prison, the tagline from Yellow Ribbon Project, describes that the ex-offenders, upon release from the prisons, will be locked up by the walls built up by the society. Because of the perception of the public towards these ex-inmates, they often found difficulties in seeking employment. Such prejudice and discrimination will result in ex-inmates receiving fewer benefits, not just affecting the ex-offenders, but also their families. Fi the situation does not improve, inequality will continue to exist in the society. We should then implement pragmatic solutions to alleviate the discrimination against them. Ex-offenders, also known as ex-convicts, are those who have been released from prison or those with a criminal record or history (Wikipedia). Every year in Singapore, around 11,000 ex-convicts are released back to the society (Singapore Prison Service). Some of the common offences are offences against persons such as assault, offences against property such as robbery, sexual offences, drug offences and white collar crimes (Criminal Law). Employment is one of the key indicators on whether these former inmates are able to successfully re-integrate into the society. Looking at some of the employment statistics, Singapore Corporation of Rehabilitative Enterprises (SCORE) expanded their database with 2,118 employers in their database and Industrial Services Co-Operative Society (ISCOS) has helped 3,000 ex-offenders to find jobs so far. In this essay, I seek to explore and compare discrimination on ex-offenders, especially employment opportunities, as well as its implications in Singapore with United States. After having knowledge about the issue, I will propose solutions across government, organisational and individual level. Many people would have known there are support programmes such as the Yellow Ribbon Project and other organisations such as Singapore Corporation of Rehabilitative Enterprises (SCORE), to help ex-offenders reintegrate into the society. Although these support programmes exist, we need to consider its effectiveness in helping ex-offenders to reintegrate into the society. The re-integration rate will therefore serves an indication of the level of discrimination against these ex-offenders. Furthermore, there is little interaction with between the public and former inmates as the public shun away and feel that they do not deserve all the benefits such as housing and tax benefits. It is therefore important that we recognize the existence of such stereotyping and raise awareness to reduce the degree of discrimination and to assist these ex-offenders. After these former inmates leave their physical incarceration, they are faced with the second prison, i.e. family, friends, employers and the community at large. Most of the offenders have tattoos on their body, which signifies status, power and belonging to a certain group. Because of stereotyping, we tend to group people who have tattoos as those who have committed crimes and thus, concluding that they are gangsters and criminals. We are often afraid that we might be the next victim of these gangsters and criminals that we stand a distance away from them or go towards a crowded area. On an organisational level, we can see that some employers are still unwilling to hire ex-offenders, because they believe that leopards can never change its spots. It is heartening to see the number of ex-offenders being employed have increased with the years but we cannot guarantee that they have been given equal employment rights as the others. For example, some employers resorted to background grounds before make decisions with regards to employment. From the papers, excited applicants applied for a job at the Resorts World Sentosa and Marina Bay Sands casinos, but before the official opening, at least 30 employees had to leave their job. All of them failed the Casino Regulatory Authority (CRA)s background checks and hence their contracts were voided. One of the affected employees had failed to declare his shoplifting offence. We realised that there is no difference on whether if those with criminal records declared or not, they still had their contracts terminated anyway. While we understand the concerns over criminal history as the amount of money handled in casinos are in large sum, we need to consider if these history are necessarily the best and sole predictors for future performance. Do we judge those have continuously erred and condemn that they do not deserve the chance to repent? For this case, suggestions would be to put those people who have a criminal record on a period of probation instead of sacking them. Some of the youths interviewed felt that the move by the casinos are not wrong, because we cannot guarantee that people will not be driven by greed and if there are any troubles, the public may complain and question on why the casinos were built in the first place and why were no precautions taken. Hence, it is only right to conduct background checks on them. Besides that, jobs can still be offered to them in the less risky areas. In addition, job applicants are often required to fill up the employment application form and declare that if they have been convicted in a court in any country before. Because this is usually a one-liner question, ex-offenders applications can be filtered out without considering the seriousness of the offences or even the recidivism rate of the offender. This may therefore provide an opportunity for employers to screen out ex-offenders and justify if there any inappropriate acts in the company in future. Generally, these applicants can expect that there will no reply from the company, and this may encourage them to lie about their background. If the ex-offender is caught lying, they will be automatically disqualified while declaration of their history may not be always disqualify them. We encourage all ex-offenders to be honest with the past. In the United States, the discrimination against ex-offenders is so great that they are deprived of the basic rights of voting. Without voting rights, this means that the policies and laws implemented could be against their rights. In 2008, the legislation amended the law to allow voting. Section III Why is it important for us to talk about it? The society plays a significant role in the reintegration of the ex-offenders. It is important that we recognise that these ex-offenders are human beings too. To err is human. Whether they have committed a great sin in the past or not, they still belong to the society. They are able-bodied and are eager to contribute to the society and economy. However, despite their eagerness, we shun and discriminate them, and assume that they will revert back to their old ways. In the end, the society is unable to progress as a whole. We need to prove that former convicts are assets to the society. Also, when these ex-offenders are not able to secure a job, even on short-term, to get their income, they will revert back to their old ways to get the money to survive. The recvidism rate in Singapore has remained at 25 % since 2006 (Prisons-SCORE Corporate Advance 2009) . This is much lesser than the recidivism rate in California, where 70% revert back to their old ways. It is expensive to maintain the prison as well as support rehabilitative programmes. The economic costs, which comes from tax payers increased further when these ex-offenders recidivise. The major prisons in United States, such as the one in New York, faced increased pressure to release their prisoners after minimum serving period or putting them through programmes rather than prisons. The state spends $2.5 billion a year to maintain its corrections department. Sudden surge of ex-offenders was too overwhelming and many recidivise due to insufficient and effective rehabilitative and support programmes. The revolving door is very expensive, it adds $1 billion a year to Californias overburdened penal system (Another By-Product of the Recession: Ex-convicts, TIME). Skeptical about safety, Section IV Where can we start to fix the problem? As mentioned previously, these former inmates faced discrimination in the public and most importantly, at the workplace. Without a job, they will not be able to survive and support their families, especially if they are the breadwinner of the family. When this happens, they are not able to afford basic necessities. Their families may also suffer as a result of poor education and may need to come out to work. Their spouse and children may grow up thinking why should life be so demanding and will then resort to crimes to get what they wanted. It is difficult for ex-offenders to live a better life when they are not given the same opportunities. This will continue as a vicious cycle. To reduce and even eliminate the stereotypes, prejudice and discrimination against these ex-offenders, it is important that we find out the root causes of this issue and implement various programmes and activities to encourage active participation as increased interaction may improve the perspective of the public towards ex-offenders. To begin with, organizations should organize more activities to bring ex-offenders a step closer to the public. It is hoped that through such activities, it provides both the public and ex-offenders an opportunity to interact and hence, develop a sense of trust among them. Such activities may be visit to the prisons and / or halfway houses, outdoor and indoor activities, community service projects or even, encourage ex-offenders to participate in existing events such as Yellow Ribbon Prison Run. Through interaction, it may change the perspective of the public towards them and therefore reduce the extent of discrimination. Many ex-offenders have low self-esteem and are afraid of rejection. Therefore, we should involve the ex-offenders in the planning and executing of events in the community. These events provide an opportunity for the former inmates to showcase their talents in various areas. The public are aware that it is difficult for ex-offenders to find and secure jobs. Also, from an interview with an ex-offender from Highpoint Community Services Association in 2009, I found out that employers often do not want to give ex-offenders a second chance. This outright act of non-acceptance already killed the only hope that these ex-offenders have to reintegrate into the society. As such, more organizations should start working on a campaign on hiring ex-offenders. These campaigns should focus on instilling the correct mindset of treating the ex-offenders and also their ability to work as well as any other ordinary person. As much as I acknowledge that nobody can be free from discrimination, including employers, research shows that provision work is important. In addition, more jobs seminars should be introduced to increase the employment opportunities available to ex-offenders. To enhance the public confidence in them, we can consider cooperating with companies to provide these ex-offenders transitional jobs as probationers, to start them off for several years so that they have relevant working experience, instead of merely skills acquiring in the rehabilitative programmes. After the transition period, these organizations can also help to recommend the employees to other companies. Besides the technical skills acquired from the support programmes, the programmes should also focus on soft skills such as interpersonal skills. These ex-convicts should also learn more about resume writing and interview skills, as these will help them to market themselves well. For the declaration of whether the job applicant has been convicted in court before, we should further improve on the question so that it allows the ex-offender to declare that they have convicted for which offences and also the year of conviction. In this case, the employers benefit as they can take note of the offences made, and be aware that these are not detrimental to the interests of the company and other stakeholders. This is because if the ex-offenders cause any troubles, the company will be the party that suffers the heaviest losses. Also, the job applicants gains from this as the employers are practising selective screening rather than a total elimination. There are also calls to ban the declaration box. However, I feel that the employers are right to protect their interests and the ex-offenders should be honest and convince the employers on their efforts to stay out of crime. As noted above, generally the society has the perspective that ex-offenders are likely to revert back to their old ways. Hence, it is important that we improve the rehabilitation programme to reduce the chances of such cases occurring. We need to note that the limitation of the rehabilitation programmes as decision to go back to old ways varies from the circumstances faced by the ex-offenders. If the solutions proposed above are being implemented on a long-term basis, we could see that less discrimination acts towards ex-offenders and the Singapore will move towards a much more forgiving society.

Alexander the Great: Establishing the Supremacy of Western Thought Essa

The conquests of Alexander the Great and the significance of those conquests in establishing the supremacy of western thought. Alexander the Great started his military career on such a stellar note in 340 BC at the young age of 16. His father, Philip II was on a campaign in the east against Byzantium, having left Alexander in charge of Macedonia and during this time, a rebellious tribe attacked but was crushed by the troops led by Alexander. His efforts were lauded, he was rewarded by founding the first town of many to bear a version of his name and with Alexandropoulos, his military adventures began gloriously. During his father’s next campaign, Alexander leads the cavalry charge against a combined threat and strengthens his stance as a military leader. With Philip II’s death in 336 BC, Alexander sought approval of the army generals for the kingship, the generals agreed and Alexander was proclaimed king and ruler of Macedonia. To ensure his initial days as leader were uninterrupted he killed all other competition. 334 BC Alexander has demonstrated his ruthless actions are...

Microsoft Recruiting Strategy

Those people adapt faster to new situation and hence solve problems much faster, and it is also unnecessary to antenna them their cooperate culture. Rule N minus 1 To keep the people busy and permanently challenged. The HRS management has developed a general rule of hiring people. The so-called n minus 1 rule. What Is this rule, it basically means that Microsoft is not hiring the needed amount of employees, instead they hire less than needed. In this case, they are not pressured to fill up all the positions and can make sure only to hire the best and most fitted for the Job.All the employees are challenged with more work to keep workstation and work performances high. Hire/ no hire – system In Microsoft, the hiring process followed the strict hire or no hire system. The system works Like this. There are approximately 10 Interviewers for one employee and all of them have evaluate the candidate base on his creativity, problem solving skill and their personal opinion. Then they a re bound to give their vote of hire or no-hire. All the results come together and finally the manager over the position, which to be filled, will decide on those results and his personal opinion over the candidate.Babbler says, if we are not 100% sure that we want this guy, we always don't hire. Hiring mediocre is far worse than hire the bad. Work environment Campus Work Place Since most people are recruited fresh from college education, most employees lack comfortable and familiar. So he created his firm to look like a campus for fresh off college employees. The offices of the employees were all closed offices which you could decorate and personalize. Those reminded more of dormitories than of offices.A garden and a small pound in the middle of the campus for leisure and creative thinking process were also included. Caffeine culture Microsoft spent a lot of money for mandated benefits for their employees. The key to this strategy is to bind the workers as long to their workplace as possible. So the average day of a Microsoft employee looked like this: get up in the morning, drive to work, do some work, breakfast, do some more work, lunch, do more work, dinner, drive home sleep. The cafeteria was subsidized and basically everything with caffeine was for free – to raise productivity.Feeling of a small company Bill Gates wanted to keep the feeling of his company the same one when they first founded Microsoft – a small company. To ensure that, he splinted his firm into small divisions and even smaller workups. That way people felt more important of their job, not like some wheels in a big company. Development Personal mentoring To ensure competitiveness, Microsoft has developed a ladder system – linked to their salaries. If work was accomplished in a satisfactory way, one could climb up the ladder without being promoted to management level.This system is especially fitting to Microsoft, since most newly recruited employees were high technical ly skilled programmer, that meant not everyone of those people was a good manager. Don't fire the learning When people at Microsoft fail at some projects, they won't have to fear being fired. Bill Gates says that it would be stupid to fire people who Just learned a lot from allures and give them away to other companies. Instead they even get promoted to other projects to encourage them and motivate them to do better on this new project.Review and Reward SMART system. It was a evaluation system of the employees achievement based on his work results quantified in Specific, Measurable, attainable, result-based, and time-bound features. That way, comparison between coworkers was made possible. Evaluation system Everyone at Microsoft was evaluated twice a year. They were given a rating between one (poor) and 5 (outstanding) to evaluate their work. All employees had to evaluate homeless first before seeing their supervises and getting evaluated by them.That way it was made sure that every one stayed on track and was getting permanently challenged. If an employee had no idea of what rating they were going to get, it meant that their manager did a poor Job. Options Last but not least, people were motivated with options on the firm. It not only meant, being rewarded for their present work but also meant to reward those in the future, to bind monetary rewards to the future performance of the firm, which is all dependent on the employees performances.

The Da Vinci Code By Dan Brown - 1258 Words

we asked ourselves for what valid reason Da Vinci picked those specific sustenance’s, on the grounds that they don t relate to what the Evangelists depicted, says Bauer. Why bread, fish, salt, citrus and wine? Why is the saltshaker tipped over before Judas? Why is the bread raised? The four analysts don t get tied up with the unrealistic speculations presented by Dan Brown in his top rated book, The Da Vinci Code, yet they concur the craftsman included images and discourse in his portrayal. He intentionally endeavored to befuddle and trick the spectator with conflicting images and twofold implications. Case in point, a fallen saltshaker is customarily an indication of bad fortunes. The scientists question if as opposed to demonstrating the fiendishness of Judas, the fallen saltshaker could propose his recovery. He could have been decided to assume the part of the double crosser. What s more why is he the one and only with a void plate? It could mean he is full and wicked or that he is the singular case out of many others who isn t tricked? The fish has likewise been the theme of a few studies. It is unmistakably an update that Jesus spent a large portion of his life around Lake Tiberius and that he chose his Apostles among neighborhood anglers. Yet it isn t clear whether the fish is herring or eel. Some contend Da Vinci was deliberately uncertain about the types of fish. Eel in Italian is aringa, despite the fact that when it is spelled arringa it impliesShow MoreRelatedThe Da Vinci Code By Dan Brown1304 Words   |  6 Pagesâ€Å"Learn how to see. Realize that everything connects to everything else.†(Balt, 2013). This is a quote by Leonardo da Vinci and states one of his main ideas; knowledge will open your mind to new ideas and helps you learn about the past. A book that represents this quote, is the Da Vinci Code by Dan Brown. 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(Wikipedia) Being the oldest of three children, Dan Brown was born on June 22, 1964 in Exeter, New Hampshire. His father, Richard G. Brown, was a mathematics teacher and wrote textbooks from 1968 to his retirement in 1982. (Wikipedia)Read MoreArtistic Symbology Of The Da Vinci Code Essay1210 Words   |  5 PagesGreat Literature: The Artistic Symbology of The Da Vinci Code Literature has been around for hundreds of years, and exerts an ever present force in our daily lives, our entertainment, and our learning. But what makes something literature? The Oxford Dictionary defines literature as â€Å"written works, especially those considered of superior or lasting artistic merit†. Literature, therefore, could be considered by some to be a form of art. 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